In an Op-Ed in today’s New York Times, Goldman Sachs executive Greg Smith issued a damning resignation letter, in which he says the firm’s culture has deteriorated in his 12 years with the company. The problem, he writes, is that the firm cares more about making money and less about taking care of the customer.
“I attend derivatives sales meetings where not one single minute is spent asking questions about how we can help clients. It’s purely about how we can make the most possible money off of them. If you were an alien from Mars and sat in on one of these meetings, you would believe that a client’s success or progress was not part of the thought process at all.”
Smith, who was working in Goldman’s London office, started at the firm after college, according to his Op-Ed.
The letter became a trending topic on Twitter this morning and has already spawned a clever parody, “Why I’m Leaving the Empire, by Darth Vader.” And it’s a major PR headache for the much-maligned firm. In London’s Telegraph paper, Iain Thomas writes, “This is what is known as a public relations disaster.”
Mike Bako analysis on Headline News: Newt Gingrich’s Ex-Wife Gives Interview On ABC News
Ms. Thomas, CEO, Trainer Communications, recently called into Inside Communications Radio with host Mike Bako to discuss her enlightening article on CommPRO entitled: “10 Ways to Pitch New Business In 2012.”
In this article, Ms. Thomas explains how 2011 in the business She explains that 2012 will be about innovation and creativity, It will important for companies to build proper networks, pitching your personal specalities and skills, and establishing excellent rapport with prospect customers and investors.
In the interview, the first major step Susan discusses is being a listener. Ms. Thomas states that “a good listener is always going to be a little bit better as a sales person”. Her firm uses many quantitative measurements to find prospect investors to increase business. She also discusses that the toughest part of doing business is walking out of an opportunity, especially dealing with a bad business investment.
Ms. Thomas’ article is available at http://blog.commpro.biz/?p=3556 well as many other articles in the world of Public Relations at CommPRO.
About Susan Thomas:
Susan Thomas established Trainer Communications in 1995 to support technology companies with integrated marketing and public relations services. Since that time, the agency has gained acclaim as the 7th largest privately held communications agency in the Bay Area and one of the Top 10 agencies to work for in the U.S. and in 2010 was named the best small agency in the United States.
Daily National associate editor Mike Bako on America Now Radio.
The Chicago-based publisher said 2010 edition will be its last one in print.
In a series of blog posts on the Encyclopaedia Britannica website, editors and executives remained optimistic about the decision.
“Today is a commemoratory moment at Britannica,” wrote Jorge Cauz, president of Encyclopaedia Britannica, Inc. “We are energized by the fact that our efforts of the last few years have been successful. We have completed our transition from print publisher of the Encyclopaedia Britannica to a digital provider of knowledge and e-learning solutions.”
Encyclopaedia Britannica was first published in 1768. According to The New York Times, they became a status symbol for families in the 1950s. Sales of the encyclopedia peaked in 1990, when 120,000 editions were sold in the U.S., the Times reported.
Inside Communications Radio program welcomed Richard Levick to discuss the world of strategic communications. Richard discusses many different topics such as politics,crisis communications and the world of 24/7 news cycles.
Mike Bako was joined by Gursharn Kandola in the latest installment of Inside Communications Radio. She discussed her article at Social Media Today “How Do You Use Pinterest?” about Pinterest. The interview included her interest in the site, the difference in Pinterest from other social media sites. She explained how its cult following is becoming a staple amongst young woman and the creativity it is installing to social media. Here is a link to the interview
Mr. Spiegel recently joined Inside Communications Radio with Mike Bako. In his interview, Richard discussed his article at CommPRO, “Secrets of Crowdsourcing Social Conversations.’ Within the nonstop news media cycle and even more chaotic social media world, businesses look for ways to capture large trending topics.
Mr. Speigel states in his article, “Big brands have been using crowdsourcing to activate consumers for some time now…many large consumer brands use crowdsourcing when developing contests. These contests act as the centerpiece of a social media marketing campaign and often help to shift the burden from creating engagement to managing it.”
In the interview Mr. Speigel expanded on the importance of connecting fans and followers within the product. His example of Toyota taking advantage of crowdsourcing through there campaign called “Toyota Sponsafier.” Spiegel “they gave NASCAR fans the opportunity to actually create the graphics package for their Toyota Camry Nascar… the one that got the most votes was literally produced and featured in a race and used as a pacecar.” The importance of connecting though fans and allowing them to see their input used has created a link between Toyota and the social media community.
About Richard Spiegel
Richard Spiegel is the founder of CrowdTogether, an online crowdsourcing platform. Connect with him at firstname.lastname@example.org or on Twitter at @@CrowdTogether