NCAA Basketball Tournament Preview: Mike Bako on America’s Radio News Network


2 years ago
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5 crisis PR lessons from the Goldman Sachs resignation letter

In an Op-Ed in today’s New York Times, Goldman Sachs executive Greg Smith issued a damning resignation letter, in which he says the firm’s culture has deteriorated in his 12 years with the company. The problem, he writes, is that the firm cares more about making money and less about taking care of the customer.

“I attend derivatives sales meetings where not one single minute is spent asking questions about how we can help clients. It’s purely about how we can make the most possible money off of them. If you were an alien from Mars and sat in on one of these meetings, you would believe that a client’s success or progress was not part of the thought process at all.”

Smith, who was working in Goldman’s London office, started at the firm after college, according to his Op-Ed.
The letter became a trending topic on Twitter this morning and has already spawned a clever parody, “Why I’m Leaving the Empire, by Darth Vader.” And it’s a major PR headache for the much-maligned firm. In London’s Telegraph paper, Iain Thomas writes, “This is what is known as a public relations disaster.”
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5 crisis PR lessons from the Goldman Sachs resignation letter

In an Op-Ed in today’s New York Times, Goldman Sachs executive Greg Smith issued a damning resignation letter, in which he says the firm’s culture has deteriorated in his 12 years with the company. The problem, he writes, is that the firm cares more about making money and less about taking care of the customer.

“I attend derivatives sales meetings where not one single minute is spent asking questions about how we can help clients. It’s purely about how we can make the most possible money off of them. If you were an alien from Mars and sat in on one of these meetings, you would believe that a client’s success or progress was not part of the thought process at all.”

Smith, who was working in Goldman’s London office, started at the firm after college, according to his Op-Ed.

The letter became a trending topic on Twitter this morning and has already spawned a clever parody, “Why I’m Leaving the Empire, by Darth Vader.” And it’s a major PR headache for the much-maligned firm. In London’s Telegraph paper, Iain Thomas writes, “This is what is known as a public relations disaster.”

Continue Reading

2 years ago
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Inside Communications Radio: Steve Olenski

Inside Communications Radio program welcomed Steve Olenski to discuss the world of Twitter and professional sports. With a recent spike in interest and use of Twitter in games and off the field, Steve discussed its impact on the sports and fans. Steve, who writes his own blog, also expands on the future of Social Media and what effects it may have.

2 years ago
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Mike Bako analysis on Headline News: Newt Gingrich’s Ex-Wife Gives Interview On ABC News

 

Mike Bako on Headline News: On the eve of another republican debate the ex-wife of Newt Gingrich has given an interview to ABC News in which she says Gingrich wanted an “open marriage” and that he is morally unfit to be president.

2 years ago
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10 Ways to Pitch New Business in 2012



Ms. Thomas, CEO, Trainer Communications, recently called into Inside Communications Radio with host Mike Bako to discuss her enlightening article on CommPRO entitled: “10 Ways to Pitch New Business In 2012.”

In this article, Ms. Thomas explains how 2011 in the business She explains that 2012 will be about innovation and creativity, It will important for companies to build proper networks, pitching your personal specalities and skills, and establishing excellent rapport with prospect customers and investors.

In the interview, the first major step Susan discusses is being a listener. Ms. Thomas states that “a good listener is always going to be a little bit better as a sales person”. Her firm uses many quantitative measurements to find prospect investors to increase business. She also discusses that the toughest part of doing business is walking out of an opportunity, especially dealing with a bad business investment.

Ms. Thomas’ article is available at http://blog.commpro.biz/?p=3556 well as many other articles in the world of Public Relations at CommPRO.

About Susan Thomas:
Susan Thomas established Trainer Communications in 1995 to support technology companies with integrated marketing and public relations services. Since that time, the agency has gained acclaim as the 7th largest privately held communications agency in the Bay Area and one of the Top 10 agencies to work for in the U.S. and in 2010 was named the best small agency in the United States.

2 years ago
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Santorum picks up southern primary wins: Mike Bako on America Now Radio



Victories in Alabama and Mississippi boost conservative candidate’s campaign for Republican US presidential nomination.

Daily National associate editor Mike Bako on America Now Radio.

2 years ago
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Encyclopaedia Britannica stops printing, goes digital
The Chicago-based publisher said 2010 edition will be its last one in print.
In a series of blog posts on the Encyclopaedia Britannica website, editors and executives remained optimistic about the decision.
“Today is a commemoratory moment at Britannica,” wrote Jorge Cauz, president of Encyclopaedia Britannica, Inc. “We are energized by the fact that our efforts of the last few years have been successful. We have completed our transition from print publisher of the Encyclopaedia Britannica to a digital provider of knowledge and e-learning solutions.”
Encyclopaedia Britannica was first published in 1768. According to The New York Times, they became a status symbol for families in the 1950s. Sales of the encyclopedia peaked in 1990, when 120,000 editions were sold in the U.S., the Times reported.
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Encyclopaedia Britannica stops printing, goes digital

The Chicago-based publisher said 2010 edition will be its last one in print.

In a series of blog posts on the Encyclopaedia Britannica website, editors and executives remained optimistic about the decision.

“Today is a commemoratory moment at Britannica,” wrote Jorge Cauz, president of Encyclopaedia Britannica, Inc. “We are energized by the fact that our efforts of the last few years have been successful. We have completed our transition from print publisher of the Encyclopaedia Britannica to a digital provider of knowledge and e-learning solutions.”

Encyclopaedia Britannica was first published in 1768. According to The New York Times, they became a status symbol for families in the 1950s. Sales of the encyclopedia peaked in 1990, when 120,000 editions were sold in the U.S., the Times reported.

Continue Reading

2 years ago
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Inside Communications Radio: Richard Levick

Inside Communications Radio program welcomed Richard Levick to discuss the world of strategic communications. Richard discusses many different topics such as politics,crisis communications and the world of 24/7 news cycles.

2 years ago
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Inside Communications Radio with Mike Bako: Gursharn Kandola

 

Mike Bako was joined by Gursharn Kandola in the latest installment of Inside Communications Radio. She discussed her article at Social Media Today “How Do You Use Pinterest?” about Pinterest. The interview included her interest in the site, the difference in Pinterest from other social media sites. She explained how its cult following is becoming a staple amongst young woman and the creativity it is installing to social media. Here is a link to the interview

2 years ago
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Secrets Of Crowdsourcing Social Conversations: Inside Communications Radio With Mike Bako

Mr. Spiegel recently joined Inside Communications Radio with Mike Bako. In his interview, Richard discussed his article at CommPRO, “Secrets of Crowdsourcing Social Conversations.’ Within the nonstop news media cycle and even more chaotic social media world, businesses look for ways to capture large trending topics.

Mr. Speigel states in his article, “Big brands have been using crowdsourcing to activate consumers for some time now…many large consumer brands use crowdsourcing when developing contests. These contests act as the centerpiece of a social media marketing campaign and often help to shift the burden from creating engagement to managing it.”

In the interview Mr. Speigel expanded on the importance of connecting fans and followers within the product. His example of Toyota taking advantage of crowdsourcing through there campaign called “Toyota Sponsafier.” Spiegel “they gave NASCAR fans the opportunity to actually create the graphics package for their Toyota Camry Nascar… the one that got the most votes was literally produced and featured in a race and used as a pacecar.” The importance of connecting though fans and allowing them to see their input used has created a link between Toyota and the social media community.

To read this articles, you can go to http://blog.commpro.biz/?p=3059. For more Richard Spiegel and public relations news articles, please visit CommPRO’s website at http://blog.commpro.biz/

About Richard Spiegel
Richard Spiegel is the founder of CrowdTogether, an online crowdsourcing platform. Connect with him at rich@crowdtogether.com or on Twitter at @@CrowdTogether

2 years ago
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